NAS, LinkedIn to share Social Networking secrets

Webinar will help organizations position themselves to reach broader audiences.

NAS Interactive, a division of NAS Recruitment Communications will team up with LinkedIn to present “Using Social Networking as Part of Your Talent Sourcing Strategy,” a special webinar to be hosted May 5th at 2:00 p.m. EST.

Kevin Hawkins, National Internet Strategist for NAS, and Brandon Salom, Partner Relationship Sales Manager for LinkedIn, will co-host the hour-long presentation. Those attending the session will learn how many HR organizations are already successfully using these powerful Web 2.0 environments to reach candidates, as well as how to use LinkedIn’s platforms and solutions.

This webinar will also explore how proactive organizations use Social Networks to coordinate recruiter activities in order to find and engage quality talent. Participants will learn how job listings are virally promoted to reach “perfect fit” candidates; why personalized, network-driven connections increase quality lead generation; and how Social Networks allow candidates to learn about you as an employer without feeling like they’re being marketed to.

“Social networking is a necessary component for today’s employee recruitment strategies,” said Kevin Hawkins, “particularly when you need to reach out to people with highly specialized skills. Professional and social communities like LinkedIn are where HR goes to look for top talent. NAS Interactive helps clients to build their own niche community and extend their brand presence in unique ways within the SNS space.”

In fact, social networking sites, such as LinkedIn, Facebook, MySpace, Twitter and Tagged, have become a cultural phenomenon that transcends age or computer proficiency. Today, college students, working parents, seniors, executives, professionals...57% of all active online users—over 130 million people—are members of at least one social network. And that makes these sites fertile ground for recruiters.

To learn how NAS and LinkedIn can help you develop a social network strategy and engage talent in a uniquely effective manner, or to register for the May 5th webinar presentation, please contact Patty Van Leer at pvanleer@nasrecruitment.com.

NAS Recruitment Communications, part of McCann Worldgroup, delivers best-of-class HR strategy solutions for online and offline candidate engagement and specialized expertise in career websites, onboarding, employee communication and HR metrics. Creating Demand. Delivering Talent. Changing Lives.

New Search Engine Optimization Service Now Part of NAS Interactive

NAS Interactive, a division of NAS Recruitment Communications, launches a new Search Engine Optimization (SEO) service that will help clients optimize their career site for better search engine results.

NAS Interactive’s SEO website review helps organizations improve their website visibility on the major search engines, including Google, Yahoo! and MSN Live Search. NAS Interactive’s certified search engine specialists will provide a comprehensive, page-by-page review of the technical design aspects of the site that can impact the site’s marketing success. The SEO review also provides a detailed report of the company’s viability with search engines, a competitive assessment and specific recommendations on how to improve the website’s ranking on Google, Yahoo! and MSN Live Search. This report is used to set a baseline for how the website is currently designed and marketed.

“The SEO review is the first step in creating a comprehensive Internet marketing plan,” said Dave Goebel, Sr. Interactive Marketing Analyst. “The competitive assessment and actionable recommendations we include will assist any organization in exceeding their website goals and drive more talent to their career site.”

Patty Van Leer, SVP of Interactive, noted that “Search engines behave like people. They like websites which contain substantive information about a certain topic, and for HR, that topic is career content. The best sites usually appear first in search engines because people like them and because search engines ‘like them,’ too. Search Engine Optimization does not only generate traffic - it helps to maintain that traffic.”

To find out more about this SEO offering, please contact NAS Interactive Sr. Vice President Patty Van Leer at pvanleer@nasrecruitment.com.

NAS Expands Search Engine Marketing Services

NAS Interactive, a division of NAS Recruitment Communications, announces the expansion of its online HR recruitment offering with the opening of the new NAS SmartClicks Center. Staffed by Google-certified specialists, the NAS SmartClicks Center will allow clients to tap into powerful search engine marketing strategies that can maximize the return on their recruitment investment.

“Today, more job seekers begin their job search on search engines like Google, Yahoo! and MSN than on the big job boards combined,” said Patty Van Leer, Senior Vice President of NAS’ Interactive Division. “And since recent studies indicate that few searches go beyond the first page of organic search results, strategies that engage candidates early in their search takes on even more importance.”

“Search engine marketing strategies like Pay-Per-Click (PPC) campaigns keep your opportunities visible, especially if your ranking in organic keyword searches is less than desirable,” said Dave Goebel, Sr. Interactive Marketing Analyst. “In addition, NAS SmartClicks Search Engine Marketing campaigns are optimized to bring the right candidate to your career website.”

The SmartClicks Center’s certified specialists handle all aspects of the campaign, from keyword research and bid monitoring, to developing appropriate landing pages or optimizing an existing site to maximize the campaign’s effectiveness. This allows NAS SmartClicks to provide the highest-possible-quality scores at the lowest cost-per-click.

NAS SmartClicks Center manages Google Adwords, Yahoo Search Marketing, and Microsoft AdCenter Search Engine Marketing Campaigns. When combined with Total Source Tracker, these campaigns are powerful ways to both draw and track candidates from initial click to completed application and to reduce your overall advertising spend.

To find out more about SmartClicks, and NAS’ comprehensive array of Digital Recruitment Solutions, please contact Patty Van Leer at pvanleer@nasrecruitment.com.

NAS Recruitment Communications, part of McCann Worldgroup, delivers best-of-class HR strategy solutions for online and offline candidate engagement and specialized expertise in career websites, onboarding, employee communication and HR metrics. Creating Demand. Delivering Talent. Changing Lives.

NASinteractive.com is leading the revolution of online recruitment

NAS Interactive, a division of NAS Recruitment Communications, is proud to announce the launch of its new marketing Website, www.nasinteractive.com, featuring the company’s signature line of Digital Recruitment Solutions.

From Employment Branding and Interactive Marketing to Web Development, Media Planning/Buying, Strategic Planning and Analytics, NAS Interactive’s Solutions encompass the entire spectrum of online recruitment strategy, combining digital approaches and award-winning creative that our loyal clients have come to expect.

“As companies continue to make the transition from traditional to online recruitment, NAS Interactive has been there every step of the way, helping our clients navigate this vast new territory,” said Patty Van Leer, Senior Vice President of NAS’ Interactive Division. “Our loyal clients have come to expect award-winning results from NAS, and we will continue to deliver in the digital space.”

With over 60 years of expertise in talent acquisition, NAS remains at the forefront of recruitment advertising and its impact in the digital sphere. As technology evolved, NAS embraced the challenge and parlayed a digital strategy into the industry’s most powerful, trusted source in the fiercely competitive, highly visible medium of online recruitment.

To find out more about NAS’ host of Digital Recruitment Solutions, please contact Patty Van Leer at pvanleer@nasrecruitment.com.

NAS Recruitment Communications, part of McCann Worldgroup, delivers best-of-class HR strategy solutions for online and offline candidate engagement and specialized expertise in career websites, onboarding, employee communication and HR metrics. Creating Demand. Delivering Talent. Changing Lives.

Searching for Talent via Social Networks NAS Interactive helps position organizations to reach broader audiences

NAS Interactive, a division of NAS Recruitment Communications is expanding its offering in the fast-growing field of social networking.

Social networking sites such as Facebook, MySpace, LinkedIn, Twitter and Tagged have become a cultural phenomenon not restricted to age or computer proficiency. College students, working parents, seniors, executives, professionals...57% of all active online users—over 130 million people—are members of at least one social network. And that makes these sites fertile ground for recruiters.

NAS’ Social Networking Employment Brand Interface helps HR organizations tap into this powerful Web 2.0 environment by helping them extend their Brand Presence using social networking sites (SNS).

“Since their introduction, social network sites have attracted millions of users who share common interests,” said Patty Van Leer, Senior Vice President of NAS’ Interactive Division. “This is where today’s HR goes to look for top talent. NAS Interactive helps clients to build their own niche community and extend their brand presence in unique ways within the SNS space.”

To find out more about NAS’ Social Networking Employment Brand Interface please contact Patty Van Leer at pvanleer@nasrecruitment.com.

Ready to figure out which media is really working for you?

NAS has introduced an exciting new HR metrics tool that will give you information you may never have had access to before. The NAS Total Source Tracker, an end-to-end recruitment solution that allows better media planning regardless of the ATS currently in use, tracks, measures and analyzes the paths of applicants throughout the entire conversion process.

This includes both online and off-line media.

With the HR metrics provided by this new tool, you’ll always know exactly how many candidates from each media actually apply. Once you determine the effectiveness of specific job boards, social networks, search engines, and career sites, you can validate where you invest your HR dollars. The next step is to analyze your current advertising strategy, and, finally, to identify process improvement. You are now on a direct path to improving your conversion ratios!

Remember, you can only improve on what you can accurately measure!

Learn more about the Total Source Tracker.