Webinar will help organizations position themselves to reach broader audiences.
NAS Interactive, a division of NAS Recruitment Communications will team up with LinkedIn to present “Using Social Networking as Part of Your Talent Sourcing Strategy,” a special webinar to be hosted May 5th at 2:00 p.m. EST.
Kevin Hawkins, National Internet Strategist for NAS, and Brandon Salom, Partner Relationship Sales Manager for LinkedIn, will co-host the hour-long presentation. Those attending the session will learn how many HR organizations are already successfully using these powerful Web 2.0 environments to reach candidates, as well as how to use LinkedIn’s platforms and solutions.
This webinar will also explore how proactive organizations use Social Networks to coordinate recruiter activities in order to find and engage quality talent. Participants will learn how job listings are virally promoted to reach “perfect fit” candidates; why personalized, network-driven connections increase quality lead generation; and how Social Networks allow candidates to learn about you as an employer without feeling like they’re being marketed to.
“Social networking is a necessary component for today’s employee recruitment strategies,” said Kevin Hawkins, “particularly when you need to reach out to people with highly specialized skills. Professional and social communities like LinkedIn are where HR goes to look for top talent. NAS Interactive helps clients to build their own niche community and extend their brand presence in unique ways within the SNS space.”
In fact, social networking sites, such as LinkedIn, Facebook, MySpace, Twitter and Tagged, have become a cultural phenomenon that transcends age or computer proficiency. Today, college students, working parents, seniors, executives, professionals...57% of all active online users—over 130 million people—are members of at least one social network. And that makes these sites fertile ground for recruiters.
To learn how NAS and LinkedIn can help you develop a social network strategy and engage talent in a uniquely effective manner, or to register for the May 5th webinar presentation, please contact Patty Van Leer at pvanleer@nasrecruitment.com.
NAS Recruitment Communications, part of McCann Worldgroup, delivers best-of-class HR strategy solutions for online and offline candidate engagement and specialized expertise in career websites, onboarding, employee communication and HR metrics. Creating Demand. Delivering Talent. Changing Lives.
Monday, April 27, 2009
Thursday, April 16, 2009
NAS Improves Online Job Board Return on Investment For Clients
NAS Recruitment Communications continues to improve online job board return on investment for client partners ranging from small organizations to Fortune 100 companies.
NAS’ solution encompasses a customized and highly tailored suite of services that can be applied to online contracts ranging in value from $5,000 up to multi-million-dollar investments. “These services become even more important given the current state of the business climate,” said Brianna Lamb, Director of Business Development for NAS. “We have seen clients realize up to a 400% increase in the number of qualified applications, and a significant decrease in wasted investment, with just a few simple adjustments to their strategy.”
NAS’ online contract management activities include historical performance reviews, monthly quality and brand audits, custom reporting, job board performance comparisons, product fit assessments, realistic job previews, online branding, and media analytics complete with tracking from source to application. These services provide NAS customers with a true picture of success and performance with each of the job boards. Investment levels and product mixes are then adjusted based on the success metrics, ultimately delivering the organization a better applicant at a lower cost per hire. Monthly reports and audits also provide best practices tips to deploy and strengthen the candidate experience, particularly when NAS identifies brand inconsistencies, broken links, tedious application processes, unsearchable titles, poorly written postings and formatting errors.
To receive a copy of NAS’ article “Ten Tips To Improve Your Online Job Postings,” which includes posting best practices and strategy tips, or to learn more about how NAS can assist you with your online media investment, please email info@nasrecruitment.com.
NAS Recruitment Communications, part of McCann Worldgroup, delivers best-of-class HR strategy solutions for online and offline candidate engagement and specialized expertise in career websites, onboarding, employee communication and HR metrics. Creating Demand. Delivering Talent. Changing Lives.
Thursday, April 2, 2009
New Search Engine Optimization Service Now Part of NAS Interactive
NAS Interactive, a division of NAS Recruitment Communications, launches a new Search Engine Optimization (SEO) service that will help clients optimize their career site for better search engine results.
NAS Interactive’s SEO website review helps organizations improve their website visibility on the major search engines, including Google, Yahoo! and MSN Live Search. NAS Interactive’s certified search engine specialists will provide a comprehensive, page-by-page review of the technical design aspects of the site that can impact the site’s marketing success. The SEO review also provides a detailed report of the company’s viability with search engines, a competitive assessment and specific recommendations on how to improve the website’s ranking on Google, Yahoo! and MSN Live Search. This report is used to set a baseline for how the website is currently designed and marketed.
“The SEO review is the first step in creating a comprehensive Internet marketing plan,” said Dave Goebel, Sr. Interactive Marketing Analyst. “The competitive assessment and actionable recommendations we include will assist any organization in exceeding their website goals and drive more talent to their career site.”
Patty Van Leer, SVP of Interactive, noted that “Search engines behave like people. They like websites which contain substantive information about a certain topic, and for HR, that topic is career content. The best sites usually appear first in search engines because people like them and because search engines ‘like them,’ too. Search Engine Optimization does not only generate traffic - it helps to maintain that traffic.”
To find out more about this SEO offering, please contact NAS Interactive Sr. Vice President Patty Van Leer at pvanleer@nasrecruitment.com.
Thursday, March 26, 2009
See NAS and Matthew Adam at the SHRM Staffing Management Conference & Expo: April 28-30, 2009
Catch NAS at Booth #401/403 and Matthew Adam at the SHRM Staffing ManagementConference & Exposition!April 28-30, 2009, Las Vegas Hilton
Matthew Adam, Vice President and Chief Talent Strategist Tuesday, April 28, 1:15 p.m. – 2:30 p.m.
Recruitment Marketing: Navigating the Internet To Attract A-Level Talent
Workplace Application: This program will illustrate just how complicated online recruiting has become while showing how it is possible to cut through the clutter and develop the most effective on-line strategy. Navigating the world of online recruitment is an ever-changing, and often complicated, endeavor.
Understanding the navigation and response patterns of potential candidates through the Internet marketplace is critical to gaining their attention. Gone are the days when job seekers went straight to the newspaper classifieds.
The Internet has caused the process to become more fragmented and organizations must now go beyond traditional mediums to ensure that they will reach and attract the right talent. It can be difficult to know where to turn so join us as we put a strategic map in place to navigate this new landscape.
Please contact NAS if you would like further information about this event.
Monday, March 16, 2009
NAS Expands Search Engine Marketing Services
NAS Interactive, a division of NAS Recruitment Communications, announces the expansion of its online HR recruitment offering with the opening of the new NAS SmartClicks Center. Staffed by Google-certified specialists, the NAS SmartClicks Center will allow clients to tap into powerful search engine marketing strategies that can maximize the return on their recruitment investment.
“Today, more job seekers begin their job search on search engines like Google, Yahoo! and MSN than on the big job boards combined,” said Patty Van Leer, Senior Vice President of NAS’ Interactive Division. “And since recent studies indicate that few searches go beyond the first page of organic search results, strategies that engage candidates early in their search takes on even more importance.”
“Search engine marketing strategies like Pay-Per-Click (PPC) campaigns keep your opportunities visible, especially if your ranking in organic keyword searches is less than desirable,” said Dave Goebel, Sr. Interactive Marketing Analyst. “In addition, NAS SmartClicks Search Engine Marketing campaigns are optimized to bring the right candidate to your career website.”
The SmartClicks Center’s certified specialists handle all aspects of the campaign, from keyword research and bid monitoring, to developing appropriate landing pages or optimizing an existing site to maximize the campaign’s effectiveness. This allows NAS SmartClicks to provide the highest-possible-quality scores at the lowest cost-per-click.
NAS SmartClicks Center manages Google Adwords, Yahoo Search Marketing, and Microsoft AdCenter Search Engine Marketing Campaigns. When combined with Total Source Tracker, these campaigns are powerful ways to both draw and track candidates from initial click to completed application and to reduce your overall advertising spend.
To find out more about SmartClicks, and NAS’ comprehensive array of Digital Recruitment Solutions, please contact Patty Van Leer at pvanleer@nasrecruitment.com.
NAS Recruitment Communications, part of McCann Worldgroup, delivers best-of-class HR strategy solutions for online and offline candidate engagement and specialized expertise in career websites, onboarding, employee communication and HR metrics. Creating Demand. Delivering Talent. Changing Lives.
“Today, more job seekers begin their job search on search engines like Google, Yahoo! and MSN than on the big job boards combined,” said Patty Van Leer, Senior Vice President of NAS’ Interactive Division. “And since recent studies indicate that few searches go beyond the first page of organic search results, strategies that engage candidates early in their search takes on even more importance.”
“Search engine marketing strategies like Pay-Per-Click (PPC) campaigns keep your opportunities visible, especially if your ranking in organic keyword searches is less than desirable,” said Dave Goebel, Sr. Interactive Marketing Analyst. “In addition, NAS SmartClicks Search Engine Marketing campaigns are optimized to bring the right candidate to your career website.”
The SmartClicks Center’s certified specialists handle all aspects of the campaign, from keyword research and bid monitoring, to developing appropriate landing pages or optimizing an existing site to maximize the campaign’s effectiveness. This allows NAS SmartClicks to provide the highest-possible-quality scores at the lowest cost-per-click.
NAS SmartClicks Center manages Google Adwords, Yahoo Search Marketing, and Microsoft AdCenter Search Engine Marketing Campaigns. When combined with Total Source Tracker, these campaigns are powerful ways to both draw and track candidates from initial click to completed application and to reduce your overall advertising spend.
To find out more about SmartClicks, and NAS’ comprehensive array of Digital Recruitment Solutions, please contact Patty Van Leer at pvanleer@nasrecruitment.com.
NAS Recruitment Communications, part of McCann Worldgroup, delivers best-of-class HR strategy solutions for online and offline candidate engagement and specialized expertise in career websites, onboarding, employee communication and HR metrics. Creating Demand. Delivering Talent. Changing Lives.
Thursday, March 5, 2009
Search Expert Joins NAS Recruitment
NAS Interactive, a division of NAS Recruitment Communications, announces the hiring of David Goebel as the new Senior Interactive Marketing Analyst to support NAS Interactive’s leadership in Online HR Recruitment.
David is a certified Google Adwords Professional and a recognized Search Engine Marketing expert, serving as a Search Engine Consultant since 2002. His past experience includes work for IBM, AT&T, Meta Group (now Gartner Group) and Flashline.com (now Oracle) in sales and marketing positions. A graduate of Cleveland State University (Marketing), David is a frequent speaker at various industry events addressing topics, such as Innovations in Search, Enterprise Search and eMarketing Techniques. In addition, he has been quoted in numerous articles, including Time magazine, about search technology.
Patty Van Leer, Senior Vice President – Interactive, said, “David allows us to provide expert advice in all facets of search engine optimization and search engine marketing. A lot of people think that search engine marketing (SEM) is only about lead generation, but it’s really about effective marketing and execution of your brand to drive traffic to your site and to sell great career opportunities. Combining David’s extensive industry knowledge with NAS’ SEO offering will allow clients to experience the ultimate cost-effective recruitment marketing platform that will yield stronger ROI than any other type of Internet marketing.”
NAS Recruitment Communications, part of McCann Worldgroup, delivers best-of-class HR strategy solutions for online and offline candidate engagement, and specialized expertise in career websites, onboarding, employee communication and HR metrics. Creating Demand. Delivering Talent. Changing Lives.
David is a certified Google Adwords Professional and a recognized Search Engine Marketing expert, serving as a Search Engine Consultant since 2002. His past experience includes work for IBM, AT&T, Meta Group (now Gartner Group) and Flashline.com (now Oracle) in sales and marketing positions. A graduate of Cleveland State University (Marketing), David is a frequent speaker at various industry events addressing topics, such as Innovations in Search, Enterprise Search and eMarketing Techniques. In addition, he has been quoted in numerous articles, including Time magazine, about search technology.
Patty Van Leer, Senior Vice President – Interactive, said, “David allows us to provide expert advice in all facets of search engine optimization and search engine marketing. A lot of people think that search engine marketing (SEM) is only about lead generation, but it’s really about effective marketing and execution of your brand to drive traffic to your site and to sell great career opportunities. Combining David’s extensive industry knowledge with NAS’ SEO offering will allow clients to experience the ultimate cost-effective recruitment marketing platform that will yield stronger ROI than any other type of Internet marketing.”
NAS Recruitment Communications, part of McCann Worldgroup, delivers best-of-class HR strategy solutions for online and offline candidate engagement, and specialized expertise in career websites, onboarding, employee communication and HR metrics. Creating Demand. Delivering Talent. Changing Lives.
Thursday, February 19, 2009
NASinteractive.com is leading the revolution of online recruitment
NAS Interactive, a division of NAS Recruitment Communications, is proud to announce the launch of its new marketing Website, www.nasinteractive.com, featuring the company’s signature line of Digital Recruitment Solutions.
From Employment Branding and Interactive Marketing to Web Development, Media Planning/Buying, Strategic Planning and Analytics, NAS Interactive’s Solutions encompass the entire spectrum of online recruitment strategy, combining digital approaches and award-winning creative that our loyal clients have come to expect.
“As companies continue to make the transition from traditional to online recruitment, NAS Interactive has been there every step of the way, helping our clients navigate this vast new territory,” said Patty Van Leer, Senior Vice President of NAS’ Interactive Division. “Our loyal clients have come to expect award-winning results from NAS, and we will continue to deliver in the digital space.”
With over 60 years of expertise in talent acquisition, NAS remains at the forefront of recruitment advertising and its impact in the digital sphere. As technology evolved, NAS embraced the challenge and parlayed a digital strategy into the industry’s most powerful, trusted source in the fiercely competitive, highly visible medium of online recruitment.
To find out more about NAS’ host of Digital Recruitment Solutions, please contact Patty Van Leer at pvanleer@nasrecruitment.com.
NAS Recruitment Communications, part of McCann Worldgroup, delivers best-of-class HR strategy solutions for online and offline candidate engagement and specialized expertise in career websites, onboarding, employee communication and HR metrics. Creating Demand. Delivering Talent. Changing Lives.
From Employment Branding and Interactive Marketing to Web Development, Media Planning/Buying, Strategic Planning and Analytics, NAS Interactive’s Solutions encompass the entire spectrum of online recruitment strategy, combining digital approaches and award-winning creative that our loyal clients have come to expect.
“As companies continue to make the transition from traditional to online recruitment, NAS Interactive has been there every step of the way, helping our clients navigate this vast new territory,” said Patty Van Leer, Senior Vice President of NAS’ Interactive Division. “Our loyal clients have come to expect award-winning results from NAS, and we will continue to deliver in the digital space.”
With over 60 years of expertise in talent acquisition, NAS remains at the forefront of recruitment advertising and its impact in the digital sphere. As technology evolved, NAS embraced the challenge and parlayed a digital strategy into the industry’s most powerful, trusted source in the fiercely competitive, highly visible medium of online recruitment.
To find out more about NAS’ host of Digital Recruitment Solutions, please contact Patty Van Leer at pvanleer@nasrecruitment.com.
NAS Recruitment Communications, part of McCann Worldgroup, delivers best-of-class HR strategy solutions for online and offline candidate engagement and specialized expertise in career websites, onboarding, employee communication and HR metrics. Creating Demand. Delivering Talent. Changing Lives.
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