See NAS and Matthew Adam at the SHRM Staffing Management Conference & Expo: April 28-30, 2009

Catch NAS at Booth #401/403 and Matthew Adam at the SHRM Staffing ManagementConference & Exposition!April 28-30, 2009, Las Vegas Hilton

Matthew Adam, Vice President and Chief Talent Strategist Tuesday, April 28, 1:15 p.m. – 2:30 p.m.

Recruitment Marketing: Navigating the Internet To Attract A-Level Talent

Workplace Application: This program will illustrate just how complicated online recruiting has become while showing how it is possible to cut through the clutter and develop the most effective on-line strategy. Navigating the world of online recruitment is an ever-changing, and often complicated, endeavor.

Understanding the navigation and response patterns of potential candidates through the Internet marketplace is critical to gaining their attention. Gone are the days when job seekers went straight to the newspaper classifieds.

The Internet has caused the process to become more fragmented and organizations must now go beyond traditional mediums to ensure that they will reach and attract the right talent. It can be difficult to know where to turn so join us as we put a strategic map in place to navigate this new landscape.

Matthew Adam's Bio

Please contact NAS if you would like further information about this event.

NAS Expands Search Engine Marketing Services

NAS Interactive, a division of NAS Recruitment Communications, announces the expansion of its online HR recruitment offering with the opening of the new NAS SmartClicks Center. Staffed by Google-certified specialists, the NAS SmartClicks Center will allow clients to tap into powerful search engine marketing strategies that can maximize the return on their recruitment investment.

“Today, more job seekers begin their job search on search engines like Google, Yahoo! and MSN than on the big job boards combined,” said Patty Van Leer, Senior Vice President of NAS’ Interactive Division. “And since recent studies indicate that few searches go beyond the first page of organic search results, strategies that engage candidates early in their search takes on even more importance.”

“Search engine marketing strategies like Pay-Per-Click (PPC) campaigns keep your opportunities visible, especially if your ranking in organic keyword searches is less than desirable,” said Dave Goebel, Sr. Interactive Marketing Analyst. “In addition, NAS SmartClicks Search Engine Marketing campaigns are optimized to bring the right candidate to your career website.”

The SmartClicks Center’s certified specialists handle all aspects of the campaign, from keyword research and bid monitoring, to developing appropriate landing pages or optimizing an existing site to maximize the campaign’s effectiveness. This allows NAS SmartClicks to provide the highest-possible-quality scores at the lowest cost-per-click.

NAS SmartClicks Center manages Google Adwords, Yahoo Search Marketing, and Microsoft AdCenter Search Engine Marketing Campaigns. When combined with Total Source Tracker, these campaigns are powerful ways to both draw and track candidates from initial click to completed application and to reduce your overall advertising spend.

To find out more about SmartClicks, and NAS’ comprehensive array of Digital Recruitment Solutions, please contact Patty Van Leer at pvanleer@nasrecruitment.com.

NAS Recruitment Communications, part of McCann Worldgroup, delivers best-of-class HR strategy solutions for online and offline candidate engagement and specialized expertise in career websites, onboarding, employee communication and HR metrics. Creating Demand. Delivering Talent. Changing Lives.

Search Expert Joins NAS Recruitment

NAS Interactive, a division of NAS Recruitment Communications, announces the hiring of David Goebel as the new Senior Interactive Marketing Analyst to support NAS Interactive’s leadership in Online HR Recruitment.

David is a certified Google Adwords Professional and a recognized Search Engine Marketing expert, serving as a Search Engine Consultant since 2002. His past experience includes work for IBM, AT&T, Meta Group (now Gartner Group) and Flashline.com (now Oracle) in sales and marketing positions. A graduate of Cleveland State University (Marketing), David is a frequent speaker at various industry events addressing topics, such as Innovations in Search, Enterprise Search and eMarketing Techniques. In addition, he has been quoted in numerous articles, including Time magazine, about search technology.

Patty Van Leer, Senior Vice President – Interactive, said, “David allows us to provide expert advice in all facets of search engine optimization and search engine marketing. A lot of people think that search engine marketing (SEM) is only about lead generation, but it’s really about effective marketing and execution of your brand to drive traffic to your site and to sell great career opportunities. Combining David’s extensive industry knowledge with NAS’ SEO offering will allow clients to experience the ultimate cost-effective recruitment marketing platform that will yield stronger ROI than any other type of Internet marketing.”

NAS Recruitment Communications, part of McCann Worldgroup, delivers best-of-class HR strategy solutions for online and offline candidate engagement, and specialized expertise in career websites, onboarding, employee communication and HR metrics. Creating Demand. Delivering Talent. Changing Lives.